- A
- Average Cost Per Thousand Impressions or Cost Per Mille (CPM)
- Average Cost per Conversion
- Average Cost Per Click (CPC)
- Attribution
- App Store Optimization (ASO)
- Anchor Text
- Alt Text [images]
- Ad Rank
- Ad Platform
- Ad Network
- Ad Group
- Ad Extensions
- Ad Auction
- Adaptive Web Design
- Accelerated Mobile Page (AMP)
- Above the fold
- Associate or Partner
- Asset
- Appraisal
- Angel Investor
- Advertising
- Acquisition
- Accelerator
- B
- Business Listing
- Breadcrumb
- Brand Awareness
- Brand
- Bot
- Body (also known as HTML Body Element)
- Black Hat SEO
- Bing Webmaster Tools
- Banner Ad
- Backlink
- Business Model
- Business Model Canvas
- Business Valuation
- Business Incubator
- Business to Business (B2B)
- Burn Rate
- Barter
- Barriers to Competition
- C
- Customer Journey
- Customer Data Platform (CDP)
- Customer Acquisition Cost (CAC)
- CSS (Cascading Style Sheets)
- CRM (Customer Relationship Management)
- Crawler
- Cost Per Thousand Impressions (CPM)
- Cost Per Conversion
- Cost Per Click (CPC)
- Core Web Vitals
- Cookieless Browsing
- Cookie
- Conversion Rate Optimization (CRO)
- Conversion Rate (CVR)
- Conversion
- Cover Photo
- Content Recommendations
- Content Marketing
- Content Management System (CMS)
- Container Tag
- Cloaking
- Click Through Rate (CTR)
- Clicks
- Click Share
- Citation
- Chatbot
- Channel
- Canonical
- Campaign [Digital Advertising]
- Call Tracking Number (CTN)
- Call To Action
- Call Ads
- Crowdfunding
- Cross-functional Team
- Corporation
- Copyright
- Consumer Direct Marketing
- Change Management
- Capital
- Client Relationship
- Cost Structure
- Channels
- D
- Dynamic Ads
- Dwell Time
- Domain Name
- Domain Authority
- Display Network
- Discord
- Display Ads
- Digital Marketing
- Digital Advertising Audit
- Digital Advertising
- Description Tag
- Dynamic
- Due Diligence
- Downline
- Direct to Consumer (DTC)
- Digital Marketing Assets
- E
- Exit Page
- Event
- Etsy
- Engagement Metrics
- E-A-T
- Earned Media
- Exit Strategy
- Equity Financing
- Entrepreneur
- Elevator Pitch
- Ecopreneurship
- Earlyvangelist
- G
- Google Tag Manager
- Google Shopping Ads
- Google Search Console
- Google Merchant Center
- Google Business Profile
- Google Analytics 4 (GA4)
- Google Analytics
- GIF
- Geo-targeting
- Geo-modifier
- Geofencing
- Green Marketing:
- General Partnership
- H
- Hypertext Transfer Protocol
- Hyperlink
- HTTPS
- HTML
- Hreflang
- Hits
- Heat Map
- Headers
- Hashtags
- Home-Based Business
- I
- Internet Marketing
- Internal Link
- Indexing
- Impression to Conversion Rate
- Impression Share
- Impressions
- IDFA or Idenifier for Advertisers
- Investor
- Intellectual Assets
- Innovation
- Independent Contractor
- Incubator
- Imagineer
- K
- Knowledge Panel
- Knowledge Graph
- Keyword Stuffing
- Keyword Density
- Keyword Bid
- Keywords
- Key Performance Indicator (KPI)
- Key Partners
- Key Activities
- L
- Lookalike Audience
- Local SEO
- Local Service Ads
- Link Juice
- Lifetime Value (LTV)
- Lead Generation
- Latent Semantic Indexing
- Landing Page
- Launch
- Line of Credit
- Limited Partnership
- Limited Liability Company (LLC)
- M
- Mobile Friendliness
- Mobile First Indexing
- Meta Description
- Medium
- Max CPC
- Match Type
- Manual Action
- Multilevel Marketing or MLM
- Minimum Viable Product (MVP)
- Microenterprise
- Merger
- Market Segmentation
- Market Structure
- Market Research
- Marketing
- O
- Owned Media
- Organic Listing
- Optimization Score [Google Ads]
- Online Advertising
- One-Page SEO
- Off-Page SEO
- Organic Search Results
- Outsourcing
- Original Materials
- P
- Progressive Web Apps
- Programmatic Advertising
- PPC
- Position Zero
- Pixel
- Phone-through Rate (PTR)
- Penalty
- Paid Media
- Paid Ad
- Pages per Visit
- Page Speed
- Page Head
- Page Experience Signals
- Page Authority
- PPC Advertising
- Proof of Concept
- Public Relations (PR)
- Public Company
- Profit
- Pivot
- Planning
- Patent
- Primary Resources
- R
- Robots.txt
- Rich Results
- Return On Investment (ROI)
- Return On Ad Spend (ROAS)
- Responsive Web Design
- Reputation Management
- Remarketing / Retargeting
- Referral
- Reach
- Ranking Factors
- RankBrain
- Return on Investment or ROI
- Revenue Streams
- S
- Structured Data
- SSL Certificate
- Spider
- Source
- Social Media Optimization (SMO)
- Social Media Marketing (SMM)
- Slug
- Site Structure
- Sitemap
- Sitelink
- Similar To Audiences
- Shopping Ads
- Sessions
- Session Duration
- SEO Audit
- Search Engine Optimizer (SEO)
- Search Engine Optimization (SEO)
- Second Price Auction
- Search Query
- Search Intent
- Search Engine Results Page (SERP)
- Search Engine Optimization
- Search Engine Marketing
- Search Engine Algorithm
- Search Engine
- Search Ads
- Schema Markup
- See definition for Crawler.
- Strategic Alliance
- Startup
- Sole Proprietorship
- Social Entrepreneur
- Small Business Administration (SBA)
- Side Hustle
- Seminar
- SCORE
- Scale
- Sales
- SaaS
- T
- TruView
- Tracking Code
- Touchpoint
- Title Tags
- TikTok
- Technical SEO
- Target Audience
- Turnkey Business
- Trademark
- Technopreneurship
- Target Market
- Take Risks
- U
- Users
- User Interface (UI)
- User Experience (UX)
- URL Parameter
- Universal Resource Locator (URL)
- Unique Selling Point/ Proposition (USP)
- Unicorn
No glossary Found