A short, to-the-point message from one person to another to propose or explain an idea, often business related.

A startup founder might deliver an elevator pitch to a potential investor seeking funding.

In entrepreneurial terms, a startup founder should be able to summarize their essential business idea in a short 20 – 30 second pitch. By perfecting your elevator pitch, you can quickly and concisely convey what your business does and why it matters to potential investors, customers, or supporters.