Max CPC is the highest amount that you’re willing to pay for a click on your ad. (Max CPC is often called a bid.) That is, if you set the max CPC to 3.00, then you could pay up to 3.00 if a customer clicks your ad.
Max CPC is the highest amount that you’re willing to pay for a click on your ad. (Max CPC is often called a bid.) That is, if you set the max CPC to 3.00, then you could pay up to 3.00 if a customer clicks your ad.