Is the process of building a recognizable brand and protecting the reputation of the brand against nefarious attacks.
For Example
Someone going to YELP and mistaking your similar spelled business for another that scammed it out of money. You would then employ Reputation Management tactics to clean up your online reputation by getting the negative comments removed/ scrubbed from the internet or putting out information that counters and attempts to correct the negative words that were stated about your business.
Reputation Management includes:
- Soliciting Reviews
- Responding to comments or reviews
- Monitoring brand mentions
- Employ Public Relations (PR)
- Get Active on Social Media
- Develop a Content Marketing Strategy
- Improve your customer satisfaction
- Utilize SEO
- Hire a company that’s skilled in this area to manage it for you